Known across social media platforms as Alex Lee, he quickly became a teenage sensation after a simple moment at work turned into an internet phenomenon. The photo that started it all was taken on October 26th, 2015, showing Alex Lee working as a cashier at Target—and it went viral almost instantly. Overnight, Alex Lee’s life changed dramatically. His phone reportedly froze due to the overwhelming number of messages he received after his personal number was leaked online.
Before this sudden wave of fame, Alex Lee had just a small following on Twitter—barely 100 followers. But within a single month, that number exploded to an astonishing 750,000, all thanks to the viral photo spotlighting Alex Lee in his everyday job. Born Alex LaBeouf, he comes from a close-knit family; his parents, Marci and Eric, have supported him through this whirlwind journey. He also has an older brother and sister who’ve been part of his grounded upbringing—even as Alex Lee stepped into the digital spotlight.
There was a lot of buzz online lately about whether the whole #AlexFromTarget phenomenon was just a clever marketing stunt. I mean, at first people were really into it—everyone was talking about Alex from Target, sharing his photos, making memes—but then things took a turn. Alex himself has since deleted his Instagram account, which kind of adds fuel to the fire in terms of speculation. It’s like, if it was planned, why walk away? And if it wasn’t, maybe the attention just got too overwhelming. Either way, Alex from Target has clearly stepped back from the spotlight and distanced himself from that sudden wave of Internet fame. Honestly, you can’t blame him—going viral like that is intense, especially when your name becomes a trending topic overnight. Still, people are curious: whatever happened to Alex from Target?