He first gained attention online through YouTube and Vine, becoming a well-known figure thanks to his involvement with the popular group Magcon Boys. Alongside fellow internet stars like Nash Grier and Cameron Dallas, he built a strong fanbase that helped launch his career. In June 2014, he released his debut single, “Life of the Party,” marking his official entry into the music scene. Not long after, in July 2014, his self-titled EP dropped—and impressively, it hit number one on the iTunes charts in less than 40 minutes. That was a major milestone for him.
Before all the fame, he started building his online presence back in January 2011 by launching his now-popular YouTube channel. It was there that he began sharing content and connecting with fans. He even taught himself how to play the guitar by watching tutorials online—proof of his dedication and passion. Born in Canada, he was raised by his parents, Karen and Manuel Mendes, who supported his creative journey from the beginning.
Family has always played a big role in his life. His sister, Aaliyah, also found success on Vine, making them a dynamic sibling duo in the social media world. On the personal side, he dated Hailey Bieber in 2017, which drew quite a bit of public interest. Then, in July 2019, he started a relationship with singer Camila Cabello—a romance that captured headlines and hearts alike. The couple announced their split in November 2021, but as things sometimes go, they reconnected briefly in 2023. Though they gave it another try, it only lasted a few months before going their separate ways again. Through every chapter, he’s continued to grow—not just as an artist, but as a person in the spotlight.
He really made a name for himself when he took home the top prize in the Best Cover of A Great Big World’s “Say Something” competition, standing out among over 30 other talented YouTubers. That same year, in 2014, he continued to rise in popularity and ended up winning a Teen Choice Award for Most Popular Web Star in the music category—proof that his talent truly resonated with fans. He definitely proved that he wasn’t just another internet sensation, but a genuine artist making waves. He showed incredible dedication, and it paid off in a big way.