Sarah Sherman Samuel is a talented designer, art director, and content creator who has made a name for herself through her creative platform, Stories by Sarah Sherman Samuel. Over time, Sarah Sherman Samuel has cultivated a strong online presence, particularly on Instagram, where her aesthetic-driven content has attracted more than 460,000 followers. What started as a personal blog has evolved into a dynamic brand, closely tied to her visual storytelling. Alongside her digital success, Sarah Sherman Samuel runs sss atelier—a unique space that blends part shop with part gallery, reflecting her multifaceted approach to design and creativity. Before reaching this level of recognition, Sarah Sherman Samuel earned a BFA in design, laying the foundation for her artistic journey. Today, she balances her professional life with family, sharing her life with her husband Rupert and their two children. Through every project, Sarah Sherman Samuel continues to inspire with her thoughtful design sensibility and authentic voice.
She’s built quite the online presence, with both her blog and Instagram account receiving support from well-known platforms like Refinery 29 and Domino Magazine. One of her standout moments came when she shared an Instagram reel featuring a cozy house tour—filmed just as her kids played outside. The video quickly gained traction, racking up over 190,000 views and showcasing her knack for blending everyday life with design inspiration. Her content continues to resonate, proving that authenticity really does go a long way.