He’s a well-known bodybuilder and the mastermind behind popular fitness programs like Body Beast and The Master’s Hammer & Chisel. Over the years, he has made a name for himself in the competitive world, racking up titles—including two Mr. Israel wins. His dedication and impressive physique have landed him on the covers of major fitness magazines such as Muscle and Fitness, Ironman, and Men’s Workout, solidifying his status in the industry.
Before fame took hold, he was already deeply committed to the sport, starting his bodybuilding journey at just 16 years old. He furthered his passion by studying physical education with a focus on nutrition at the University of Central Florida, which helped shape his expertise. Born in Israel, he moved to the U.S. in 1993 with big dreams—to pursue bodybuilding and modeling on a larger stage.
Family-wise, he has a younger brother named Ido, and in 2015, he tied the knot with fitness coach Barbie Decker, creating a power couple in the wellness world. Through hard work and consistency, he continues to inspire countless fans around the globe.
He’s actually been honored with a place in the IFBB Hall of Fame, which is a huge deal in the bodybuilding world. Being recognized like that really sets him apart, and honestly, it shows just how much he’s contributed to the sport over the years. He’s one of those individuals who truly earned his spot among the legends, and yeah—he’s definitely made a lasting impact. He’s not just another name on a list; he’s someone the IFBB proudly celebrates.