She is a well-known YouTube beauty enthusiast, famous for her eponymous channel that showcases a wide range of makeup tutorials and fashion advice. Her engaging vlog entries have helped her amass a loyal following over the years. Long before she rose to fame, she launched her YouTube journey on July 21, 2011, sharing her passion for beauty and style with the world. In addition to her online presence, she has pursued a bachelor’s degree in cosmetics chemistry and marketing, blending her academic interests with her creative talents. She was born and raised in New York, where she developed her unique sense of fashion and love for all things beauty. Her dedication to both her education and her channel has played a significant role in shaping her successful career.