Crafty is a talented influencer who has gained massive popularity through her self-titled YouTube channel. With more than 10 million subscribers, she’s become well-known for her creative content, including DIY squishies, Wreck This Journal videos, and a variety of other fun and engaging DIY projects.
Before she became a YouTube sensation, she first launched her channel back in 2010. However, it wasn’t until 2012 that she started posting videos on a regular basis. In the early days, she experimented with different formats, sharing parodies, tags, and vlogs to connect with her audience.
Crafty pursued education in graphic design, which has clearly influenced the visual style and creativity seen in her content. Her mother is Caucasian, and her father has Peruvian and Italian heritage, giving her a unique cultural background. She also has a younger brother named Sam, who has made appearances in some of her popular videos.
On a personal note, Crafty married her husband Jordan at the age of 19. The couple has a beautiful daughter together, and in April 2023, she excitedly shared the news that she was expecting their second child. Later that year, in August, she welcomed another daughter, adding even more joy to her growing family.
Back in 2015, she launched the creative art journal Create This Book, which actually stemmed from her popular Wreck This Journal video series—those videos really sparked something unique. Then, fast forward to 2018, she followed it up with Create This Book 2: Volume 2, building even more on that original idea. She continued gaining momentum, and by 2020, she made a big move by signing with Night Media, a well-known talent management company. Over the years, she’s consistently shown her passion for interactive art, and each project she’s released reflects how much she values creativity and self-expression. Her journey has been inspiring, especially seeing how she turned simple concepts into full-fledged books and collaborations.