Matt Sturniolo is a well-known social media personality and relatable TikTok creator who initially gained popularity through the Sturniolo Triplets YouTube channel. Alongside his brothers, he quickly captured the attention of audiences, which led to even more success on his personal TikTok account, @mattsturniolo. Over time, he has built an impressive following of over 6 million fans on the platform, establishing himself as a key figure in the digital space. As an influencer, Matt has been represented by Z Star Digital, further solidifying his presence in the world of online content creation.
Before he became a TikTok sensation, Matt started his content creation journey with his brothers back in July 2020, when they launched their collaborative YouTube channel. Just a month later, he expanded his reach by joining TikTok, where he continued to grow his individual brand. Born to parents MaryLou and Jimmy Sturniolo, Matt is one of three triplet brothers, including Nicolas Sturniolo and Christopher Sturniolo. Together, they create engaging and lighthearted content that resonates with fans across the globe. The family also includes an older brother, Justin Carey, who occasionally makes appearances in their videos.
He recently went viral on TikTok—racking up over 4 million views—for a hilarious video where he playfully called out his parents for being glued to their phones during dinner. In the clip, he joked about how hard it was to get their attention, and people couldn’t stop sharing it. Since then, his public relations have been professionally managed by LynkPR, helping him navigate the spotlight. He’s definitely making waves, and with smart support behind the scenes, he’s turning online fame into something more sustainable. He’s proving that even a simple, relatable moment can launch something big when he channels it just right.