He’s a well-known social media star who shares a unique blend of fitness, faith-based, and lifestyle content that resonates with a wide audience. His name has become increasingly recognized not just for his online presence, but also for stepping into the spotlight as a house guest on season 26 of Big Brother. That experience really brought his personality to the forefront, and fans quickly warmed up to his authentic vibe.
Beyond the camera flashes and viral posts, he holds down a solid professional role as an Account Executive at Salesforce. In this position, he specializes in Core CRM, Data, and AI solutions—basically helping companies make smarter decisions by unlocking the full potential of their data. It’s impressive how he balances such a demanding career with his growing public profile.
Before all the fame and national exposure, he laid the foundation for his success by earning a bachelor’s degree in business leadership and communication from Kennesaw State University. That educational background clearly set him up well for both his corporate path and personal brand.
On the personal side, he’s been in a relationship with fellow BB26 house guest Makensy Manbeck, and fans have enjoyed watching their connection unfold. And when he’s not working or filming content, he’s probably spending quality time with his loyal Golden Retriever, Cope, who’s become something of a fan favorite in his own right.
He frequently shares glimpses of his everyday life, especially moments with his girlfriend, on his TikTok page @matthardeman_ and his Instagram account matt_hardeman. Over time, he’s built a solid following, with more than 90,000 followers now on Instagram alone. People seem to really connect with his content, and MattHardeman continues to grow his presence across platforms. It’s clear that Matt Hardeman has found a sweet spot in sharing authentic, relatable experiences that resonate with his audience.