Madi has truly made a name for herself as a social star, actress, singer, and dancer—her journey is nothing short of inspiring. Most widely recognized for her TikTok account under the username madi, she’s built an impressive following of over 16 million fans who tune in regularly to see what she’s up to. On her platform, Madi shares a vibrant mix of content: from high-energy dance videos and fun makeup routines to fashion hauls, hilarious comedy clips, and exciting collaborations with friends. It’s this dynamic variety that keeps her audience so engaged.
Beyond TikTok, Madi has also explored acting, showcasing her talent in several short films like Revenge! (2017) and My Two Left Feet (2018). Her on-screen presence eventually led to a role on the popular Brat series Attaway General, further expanding her reach in the entertainment world. Before all the spotlight, though, Madi was steadily building her foundation in the industry. She was previously represented by DTG Management and A-List Agency before making the move to Eris Talent and The Green Room Management—a clear step forward in her professional journey.
When it comes to her personal life, Madi tends to keep things balanced between private and relatable. She’s the daughter of Matt Williams and Erika Monroe Williams and hails from Arizona, just like her former boyfriend Jack Riyn. Speaking of relationships, she dated Christopher Romero for about a year before their split in late 2020. Then, in 2022, Madi began dating Nick Machat, though the couple eventually parted ways later that same year. Family plays a big role in her life too—she has three older sisters and one brother, which means growing up was definitely never quiet!
Through every chapter, Madi continues to evolve—not just as a content creator, but as a young woman navigating fame, creativity, and connection. And honestly, we’re here for it.
She runs a popular YouTube channel where she regularly shares vlogs and fun challenges with her audience. Back in February 2020, she uploaded a really engaging song association video that featured some big names like Charli D’Amelio, Avani Gregg, and Riley Lewis. The video ended up going viral and has since racked up over 1 million views. She definitely knows how to create content that resonates with people, and moments like that have helped her grow her presence online. She continues to connect with fans through her authentic style and creative ideas.