She’s a well-known social media personality and TikTok content creator, widely recognized for her self-titled account that has captured the attention of millions. Her name has become synonymous with engaging beauty content, where she regularly posts tutorials, behind-the-scenes production demos, honest product reviews, and much more. Over time, her authentic style and relatable approach have helped her amass an impressive following of over 6 million fans who eagerly await her next post.
Before she rose to fame, there was a pivotal moment in 2022 when she shared a now-iconic TikTok video highlighting her favorite E.L.F. products—showcasing how they could rival high-end luxury cosmetics. That video truly marked the beginning of her journey into the spotlight. Throughout her content, her daughter Esme often makes sweet, spontaneous appearances, adding a personal and heartwarming touch to her tutorials.
Her name continues to grow in popularity as she blends beauty expertise with everyday authenticity, making her a beloved figure in the digital space. Whether she’s demonstrating a flawless makeup look or sharing mom-life moments with Esme, her presence feels both inspiring and down-to-earth.
Back in January 2023, she posted a TikTok that quickly blew up—gaining over a million views—and the caption read, “This is literally the same thing @Dollar Tree.” It was one of those moments where her honest take really resonated with people. Since then, she’s continued to share her thoughts on affordable beauty finds, including trying out and demonstrating cosmetics from Rare Beauty. Her perspective feels relatable, and fans seem to appreciate how real she keeps it. She definitely knows how to spark a conversation, whether she’s comparing high-end products to drugstore dupes or just sharing her everyday routine.