He is a well-known social media personality and content creator who initially gained recognition as a prominent member of the popular YouTube channels TheNelsonBoys and Shiloh & Bros. Over time, he built his own impressive following, particularly on TikTok, where his account, thenelsonboys, has attracted more than 2.2 million fans.

Long before he became a social media sensation, he started sharing content on Instagram back in November 2019, exploring different styles and themes that would eventually shape his online presence. As part of a large and close-knit family, he has several siblings, including Judah, Micah, Mary, Elijah, Shiloh, Daniel, Shawn, and David, many of whom have also been involved in the family’s content creation journey.