Jesse Riedel, better known as Main, is an NBA 2K gamer who rose to fame through a mix of challenge videos, his popular “Road to the Playoffs” series, and fun-filled NBA 2K in Real Life content. Over time, Main shifted focus toward creative trick shots and casual basketball games with friends, often bringing high-energy entertainment to his audience. Along the way, he’s collaborated with big names in the sports world—yes, that includes none other than Giannis Antetokounmpo—which definitely helped boost his visibility. Main’s YouTube channel has exploded in popularity, now boasting over 31 million subscribers, a testament to his consistent creativity and connection with fans.
Later on, Main joined the well-known gaming group 2Hype, further solidifying his presence in the online gaming community. Before all the spotlight, though, it started simple: Main uploaded his very first video on August 14, 2013. Born and raised in Los Angeles, California, he’s always kept things personal by featuring his brother James—also known online as Jiedel—in many of his videos. Through dedication and a knack for blending gaming with real-life action, Main has built something truly impressive.
He’s always been a huge Los Angeles Clippers fan, often talking about his love for the team in casual vlogs and social media posts. Back in August 2017, he even stepped into the spotlight by playing a 1-on-1 game with NBA star James Harden, which he later uploaded to his YouTube channel—definitely one of those standout moments fans still talk about. Fast forward to early 2023, he made a big career move by signing with Night Media, the same agency behind MrBeast’s massive rise, showing just how serious he is about growing his brand. And speaking of brands, he didn’t stop there—he went on to launch his own sports brand called Bucketsquad, which has been gaining traction ever since. He’s clearly building something lasting, and it’s exciting to see where he takes it next.