The American YouTuber, photographer, and rising Instagram star has made a name for himself through his engaging videos and personal photography. Known for his self-titled YouTube channel, he’s captured the attention of millions with viral content such as “BROTHER vs SISTER Strength Challenge,” a video that quickly gained traction and surpassed 7 million views since its release in August 2019. Before stepping into the spotlight, he started sharing moments on Instagram back in March 2018—marking the beginning of his journey into social media fame.
Growing up in a creative household definitely played a role in shaping his path. His father, Jordan Matter, is a well-known photographer, which likely influenced his artistic eye. His mom, Lauren, and his sister Salish, who’s also recognized in the public eye, are important figures in his life. Family seems to play a big part in his story, both personally and professionally.
You’ll often see him collaborating with dancer Rachel Quiner, with whom he shares dynamic and energetic content. Whether it’s behind the camera or in front of it, this young creator continues to build momentum, drawing fans not just from YouTube but across platforms. With each post, the YouTuber further solidifies his presence in the digital world, blending creativity, family ties, and collaboration into a compelling online identity.
He’s built an incredible online presence, with more than 2 million subscribers on YouTube. Over time, he’s worked alongside some of the platform’s most popular creators, and his collaborations include big names like Rebecca Zamolo, Ben Azelart, and Lexi Rivera. He really knows how to connect with audiences, and working with stars like that has definitely helped boost his reach. He’s clearly making waves in the YouTube community, and his channel continues to grow thanks to these exciting partnerships.