Based in Los Angeles, she’s made a name for herself as a fashion stylist who successfully transitioned into a prominent influencer. You’ve probably come across her stylish content on Instagram under the handle luyah, where she’s built an impressive following of over 3.3 million people. Her journey really took off when she moved to LA at just 19 years old—shortly after, she launched a fashion blog that would become the foundation of her growing brand.
Before all the glitz and celebrity connections, she was born and raised in Salem, Oregon, giving her a grounded start before eventually spending time in Hawaii with her dad. That mix of Pacific Northwest charm and island life seems to have shaped her unique aesthetic. Over the years, she’s worked with A-list stars like Karrueche Tran, Draya Michele, Ariel Winter, and Lucy Hale, bringing her signature style to red carpets and everyday looks alike.
Now, as one of the most recognized names in the fashion-influencer space, she continues to inspire through her curated feed and bold choices. Whether she’s styling top celebrities or sharing personal fashion tips, her influence keeps expanding—and honestly, it’s no surprise why. With authenticity and flair, she’s carved out a space that feels both aspirational and relatable.
Back in 2018, she launched her very own clothing line, Luyah by Holly Luyah, which quickly gained attention for its unique style and flair. She poured a lot of passion into the brand, making sure every piece reflected her personal taste and vision. Around the same time, she was also making waves in the modeling world—she’s no stranger to the spotlight, having worked with major brands like Fashion Nova. Her work with Fashion Nova really helped boost her visibility, and honestly, it’s no surprise why—her presence is just that strong. Through Luyah by Holly Luyah, she’s been able to express herself creatively while building a name that stands out. And let’s be real, whether it’s through her fashion line or her modeling gigs, she continues to leave a mark. Luyah by Holly Luyah isn’t just a brand—it’s a statement.