The founder of the Mar-O-Bar chocolate candy company—more widely recognized today as Mars, Inc.—was a visionary entrepreneur who laid the foundation for one of the most iconic confectionery empires in history. Before he achieved widespread fame, he spent his early years mastering the art of candy-making, learning the craft of fudge and peanut brittle from his mother. By the time he was just 19 years old, he was already selling his handmade treats to local stores, showing an early passion and business acumen that would define his legacy. His son, Forrest Mars, carried on the family tradition with remarkable success, going on to invent M&M candies. Interestingly, despite their popularity, Forrest Mars famously declined permission for M&Ms to be featured in the movie E.T., a decision made during discussions with director Steven Spielberg. The founder’s influence, however, remained central to the company’s growth, shaping its values and vision for generations. Even as the brand expanded globally, the founder’s original dedication to quality and innovation continued to guide Mars, Inc. into new frontiers.
He first made a name for himself with the Milky Way candy bar, a sweet creation designed to blend the rich flavors of milk and chocolate in one delicious bite. The Milky Way quickly gained popularity and set the stage for his next big hit. Not long after, he introduced Snickers, another standout treat that would go on to become a classic. Interestingly, the name Snickers was inspired by a cherished family horse, adding a personal touch to the legacy. With each innovation, his reputation grew, and the Milky Way remained a cornerstone of his success story.