He’s an entrepreneur, reality TV personality, and Instagram influencer who’s been making waves in the entertainment and business worlds. You might recognize him from his standout appearances on Netflix’s Temptation Island or Amazon Prime Video’s 60 Day Hustle, where he really began to gain widespread attention. He’s also the founder of Saturday Sweets, a candy company that brings premium Swedish treats to fans across the U.S.—a venture that’s become quite the sweet success. On Instagram, under the handle @ethornally, he shares a mix of fitness modeling content and personal moments, giving his followers an inside look into his lifestyle and journey.

Before all the fame, he was just focused on building his future. He graduated from San Diego State University in 2018 with a degree in business, which laid the foundation for his entrepreneurial path. His first major attempt at launching a brand was in the health and wellness space—a dietary supplement line—but unfortunately, it didn’t take off. Still, he didn’t let that setback stop him. Instead, he pivoted and founded Saturday Sweets, channeling his passion into something that truly resonated with people. His big break came in 2024 when he was cast on 60 Day Hustle, a moment that significantly boosted his public profile. Hailing from Southern California, he’s always carried that West Coast energy—driven, ambitious, and unafraid to hustle. And now, as he continues to grow his brand and presence, he’s proving that resilience and reinvention can lead to real success.