Sure thing — here’s a rewritten version of the text with a natural tone, maintaining the core meaning and adjusting keyword usage appropriately:
Back in the day, he made a name for himself not just on the football field but also in the commentary booth. Yeah, he’s that former pro football player who later stepped into the political arena, running for the U.S. Senate in Texas back in 2012. Before all the spotlight though, he was grinding it out on the gridiron — actually sharing the backfield at Southern Methodist University with none other than Eric Dickerson. That’s right, he’s got some serious athletic roots. And speaking of talent in the family, his brother Chris James carved out a solid career as a pro baseball player. When he’s not in the public eye, he’s focused on family life — he and his wife Marilyn are proud parents to four kids. Definitely a man who’s worn many hats: athlete, commentator, candidate, brother, and dad. He’s had quite the journey, no doubt about it.
His son Adam found himself at the center of a highly publicized dispute involving Texas Tech’s head football coach, Mike Leach—an incident that quickly escalated and captured national attention. As the situation unfolded, Adam became a key figure in the controversy, drawing widespread media coverage. The conflict, which began behind closed doors, soon made headlines across the country, putting Adam in the spotlight. Throughout it all, his name—Adam—was frequently mentioned in news reports and discussions, underscoring the significance of his role in the unfolding drama.