So, let’s talk about this rising force in the creator economy—she’s someone who’s really made a name for herself. Before joining Snap back in 2021, she was actually the executive managing social media for VidCon, which gave her some serious industry experience. Since stepping into her role at Snap, she’s been leading key talent development initiatives and has played a big part in helping creators—and even celebrities—grow their personal brands on the platform.
And get this—her own journey on TikTok is pretty impressive too. Under the handle brookeberryuk, she built up a loyal following that’s now surpassed 80,000 fans. That kind of organic growth? It doesn’t happen by accident. She’s not just influential online; she’s also recognized as the President of Arcane’s Fandom, which shows her deep connection with pop culture and community building.
Before all the spotlight, though, she was just figuring things out like anyone else. She graduated from Arizona State University, which laid the foundation for her career. One of her first major roles in media was with Awesomeness—a company known for launching digital talent—so it makes sense that she ended up where she is today.
On a more personal note, she often shares little glimpses of her life with her audience. Her dad has made multiple appearances on her TikTok, and one particularly heartwarming moment came in 2022 when she introduced her adorable puppy to him through a video. It’s those authentic moments that really make her content stand out. Definitely someone to keep an eye on—her influence keeps growing, and her story continues to inspire others in the creator space.
She’s definitely made a name for herself on social media, and along the way, she’s featured a ton of big names on her TikTok — people like JoJo Siwa, Jack Wright, and Zay Wilson. It’s clear she’s moving in some pretty high circles, especially since she even shared an Instagram photo with David Dobrik from the 2023 Snap Partner Summit. You probably recognize her right away because of her signature pink hair — that bold look really makes her stand out. In fact, it was that same vibrant style that caught the attention of artist Devon Rodriguez, who sketched her in a video that ended up going totally viral. And while the celebrity collabs are impressive, a lot of her growth actually came from her creative Arcane videos, which helped her gain serious traction online. Yeah, she’s been building momentum in such a natural, authentic way — and honestly, it’s been fun to watch.