Meet a professional off-road racer, savvy entrepreneur, and rising social media sensation who’s been making waves across the industry—and his name is definitely one to remember. He’s earned features in major outlets like the San Diego Union-Tribune, Get Land Today, and even caught the attention of powerhouse brand Polaris, among many others. His racing résumé? Absolutely stacked. Just take a look: victories at the F.A.T. Ice Race Aspen in both Golf R and AWD categories, dominating Nitrocross Baja Bugs with his legendary Mako Shark build, and claiming the 2024 King of the Hammers title in the Baja Vida Class 11—just to name a few.

But he’s not just a force on the track. Alongside co-creator Aaron Birdwell, he brought the Shreddy merchandise line to life—a brand that’s since teamed up with big names like Dixxon Flannel Co., Rigid Lights, Rugged Radios, and Proboat. Talk about hustle.

Long before fame found him, this off-road prodigy was already behind the wheel. He started go-kart racing at just five years old, and from there, it was full speed ahead. He tackled grueling events like the infamous Baja 1000—a brutal 1,000-mile race across the Baja California Peninsula. But it was a viral moment that truly launched him into the spotlight: footage of him tearing through the streets of San Diego in his custom VW Bug, affectionately dubbed the “Land Shark,” captivated millions. The video, titled “Urban Assault: San Diego Shark Attack,” became an instant hit and solidified his presence in digital culture.

Growing up, off-road racing wasn’t just a hobby—it was family tradition. That passion clearly stuck. And on a more personal note, in April 2024, he and his girlfriend, Savannah Fiehler, welcomed a new member to their crew: a dog they lovingly named Sharky, a fitting tribute to his iconic Land Shark legacy. From dirt tracks to city streets, and now into lifestyle branding, his journey continues to gain momentum—all while staying true to the roots that define him.