Celebrity Info
Master herbalist and entrepreneur, he’s best known as the passionate mind behind Bee Better Company—a functional honey brand that’s taken social media by storm. With a growing presence on TikTok under the handle @bee.better.company, he’s amassed over 1.6 million followers who tune in not just for insights into natural wellness, but also for his wildly popular video series, “Creepy Plant Facts.” In this eerie yet educational collection, he dives into the darker side of botanical history, uncovering strange beliefs and unsettling tales tied to plants like chamomile, lavender, and beyond.
As a master herbalist, his deep knowledge shines through in every post, where he shares informative clips about herbs, roots, teas, and other plant-based products—all rooted in tradition and science. His journey began after experiencing firsthand the powerful mental and emotional benefits of a special tea crafted by his grandmother, whom he lovingly calls Yiaya. Inspired by that moment, he went on to earn a master’s degree in marketing from Wilfrid Laurier University in Waterloo, Ontario, before launching Bee Better Company alongside his beloved Yiaya, turning a family remedy into a thriving business.
Beyond his entrepreneurial success, he often brings his personal life into the spotlight with warmth and humor. He has three younger sisters—Cassi and Callista, who are identical twins and frequent cameos in his videos, and Maria, who ironically can’t stand the taste of honey. Still, family remains central to his story, especially the bond he shares with his grandmother, whose wisdom continues to guide the mission of Bee Better Company. As a social media star and master herbalist, he blends education, entertainment, and heritage into something truly unique—and yes, better.
He’s really gained attention for his popular “The Downfall” video series, where he dives deep into the missteps of well-known celebrities and influencers. Using his marketing expertise, he breaks down what went wrong in the branding efforts of figures like Addison Rae, David Dobrik, and Hailey Bieber. He takes a thoughtful, analytical approach—something that clearly resonates with viewers. Over time, his insights have earned him a loyal following, and his work even caught the eye of major publications. In fact, he was featured in J-14 Magazine back in March 2024, thanks to one particularly viral episode. It’s safe to say he’s making a name for himself, one breakdown at a time.
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United States
