Celebrity Info
She’s the senior manager of digital marketing at Interscope Records, where she plays a key role in shaping the online presence of major artists. Her name is central to the success behind the digital and social media strategies for high-profile clients like Billie Eilish, Lady Gaga, and Holly Humberstone. In her position, she oversees every aspect of their digital footprint, making sure each campaign resonates across platforms like TikTok, Instagram, and YouTube. Using innovative tools such as digital advertising, custom AR lenses, website development, and strategic teasing campaigns leading up to major launches, she consistently amplifies her clients’ reach and engagement.
Her work hasn’t gone unnoticed—she was named to the Forbes 2022 30 Under 30 list in the music category, a well-earned recognition of her impact in the industry. Before all the accolades, she laid the foundation for her career by earning her Bachelor’s degree from UCLA in 2014, followed by a Master’s degree in 2018. She’s been active on social media for quite some time; her first Instagram post actually dates back to October 2012, long before her rise in the music world.
On a more personal note, her life took a sweet turn when she began dating TV actor Simu Liu in late 2022. The couple quickly became a favorite among fans, and in May 2025, they announced their engagement—marking a joyful new chapter in her journey. Through it all, her name continues to stand out in the evolving landscape of digital music marketing.
Allison’s Instagram has really grown into something impressive—she’s now got over 70,000 followers hanging onto her every post. If you scroll through her feed, you’ll see Allison living life to the fullest: chilling with friends, spending quality time with her boyfriend, and soaking up the vibes at music festivals and beach getaways. She’s clearly someone who loves adventure, and that comes through in the travel photos—like that one time she got up close with a tiger, or when she was face-to-face with a cheetah. It’s not all just fun and games though; Allison also showcases her professional side. You can find glimpses of her work with big-name clients, including that standout moment when she contributed to the cover art for Billie Eilish’s album Happier Than Ever. Yeah, Allison definitely knows how to balance passion, creativity, and real-life experiences—all while building a strong presence online.
