Alix Earle is a Miami-based TikTok sensation who’s quickly become a household name thanks to her captivating makeup, fashion, and lifestyle content. If you’ve spent any time scrolling through TikTok lately, chances are you’ve come across alixearle showing off her flawless glam routines or sharing a peek into her daily life. She frequently posts about what she eats, what she wears, what she drinks, and the exciting places she visits—ranging from trendy glam restaurants and chic rooftop bars to wild parties and sunny beach days. Her feed often features dreamy getaways to hot destination spots like Turks and Caicos and Cancun, giving fans a taste of that luxurious, jet-setting lifestyle.
It’s no surprise that alixearle has built such a massive following—she’s gathered over 7 million fans on her alixearle account, all eager to see her next post. But before the fame and viral videos, Alix was just a student from New Jersey. She graduated from Red Bank Catholic High School back in 2019 and then went on to join the University of Miami’s 2023 class, where she’s currently majoring in business administration and marketing. Even before going viral, she had a strong foundation in social media, having worked as a marketing intern at her family’s business, Earle, where she created most of the company’s social media content.
Speaking of family, Alix comes from a tight-knit background. Her family owns Earle, an asphalt and construction company based in Wall Township, New Jersey, specializing in road building and paving. She also shares a close bond with her sister, Ashtin Earle. On the personal side, Alix dated professional baseball player Tyler Wade in 2022, though the relationship ended after about three months. In 2023, she began a new chapter in her love life by starting to date Braxton Berrios. Prior to her rise on TikTok, she gained early retail experience working at Hazel Boutique in New Jersey—a small step that helped shape her eye for style and branding.
Through hard work, authenticity, and a little sparkle, alixearle continues to grow her brand, one viral video at a time.
She really started gaining serious momentum on her social media platforms in late 2022, and that’s when people began calling her the new “it” girl of TikTok. Before the fall of 2022, she had under 300,000 followers on TikTok—definitely growing, but nothing too crazy. Then, almost overnight, things exploded. By the end of the year, she had skyrocketed to over 2 million followers, which is no small feat. Her rapid rise didn’t go unnoticed, either. She was featured in several major outlets like E! News, Dexerto, and OutKick during that time, all highlighting her sudden surge in popularity. And as if that wasn’t enough, she took another big step forward by signing with UTA in March of 2023. It’s clear that she was becoming a name to watch, and honestly, it felt like everyone was talking about her.