Abby Baffoe is a rising TikTok star and content creator who’s made a name for herself through her engaging fashion, beauty, relationship, and lifestyle content. On her popular abbybaffoe TikTok account, she shares a variety of relatable and stylish videos, including mini vlogs, “get ready with me” clips, outfit inspiration, and immersive POV videos that resonate with her audience. Thanks to her authentic approach and consistent creativity, Abby Baffoe has built an impressive following of 1.2 million people on TikTok.
Before she gained fame, Abby started documenting her life and personal journey on Instagram back in March 2017—laying the foundation for what would become her digital presence today. Over time, her content evolved, and so did her platforms, eventually leading her to TikTok where her popularity really took off.
When she’s not creating content, Abby Baffoe enjoys her personal life, including her relationship with her partner, Joe. She also stays close to her family, which includes two brothers and three sisters, often drawing inspiration from her everyday experiences with them. Through it all, Abby Baffoe continues to grow her brand, one post at a time.
Back in 2023, Abby Baffoe teamed up with Patrick Ta Beauty for a paid collaboration that definitely caught the attention of her followers. It was just one of the many moments that highlighted her growing influence in the fashion and beauty space. Speaking of standout content, one of Abby’s most viral TikToks—racking up over 2 million views—features a super relatable moment. The caption reads: “I asked my boyfriend why he doesn’t take any candid photos of me and he replied, ‘I do Abby’ and showed me this….” Fans absolutely loved it, and it quickly became one of her top-performing videos.
Over on her abbybaffoe Instagram page, she consistently shares stylish, curated looks, often showcasing high-end labels like Valentino Garavani and Yves Saint Laurent. Her feed is basically a go-to source for fashion inspiration. Then, in September 2023, Abby made another splash when she posted behind-the-scenes snaps from a launch event she attended for PrettyLittleThing. The collection? Designed by none other than Naomi Campbell. Of course, Abby looked every bit the part, proving once again why her name—Abby Baffoe—keeps coming up in conversations about style, digital influence, and brand collaborations.